After a successful pitch, we were awarded the task to relaunch the Co-op.
While many people were aware of the Co-op as an ethical brand, few realised how far their work and funding actually goes in the local community.
We created a totally fresh relaunch campaign with three magical spots directed by Nicolai Fugslig showed how buying at the Co-op, ensures some of that money goes directly into funding local good causes.
This was surmised with the new mantra ‘It’s what we do’.
We created Amazon’s first global Christmas campaign.
It was a huge task that needed to capture Amazon’s role across different occasions and in markets as diverse the US to Japan. We hit upon the simple idea of heroing Amazon’s iconic packages on their journeys.
Now in its third year, the singing boxes continue to be one of the most successful campaigns that they have run.
We won the brand advertising campaign for Cancer Research UK whilst working at Anomaly.
From the offset a traditional approach seemed wrong. After talking with cancer patients, nurses and doctors, scripts with actors and analogies all immediately felt a little crass.
We wondered if it was possible to make some content that felt more like what was happening in these people lives right now.
So that’s exactly what we did. We worked with the makers of ’24 Hours in A&E’ to film and capture a sense of immediacy by sharing the stories of real people going through cancer, the amazing staff treating them and the fantastic scientists working to beat this devastating disease.
Nothing was scripted. We saw everything. The sad. The shocking. The mundane. The laughter.
The footage was filmed and turned around in very quick time frame.
Over 3 weeks we ran over 180 different digital outdoor posters with daily live updates with Tweets and Facebook posts from patients, doctors and nurses as they gave us a brief glimpse into their daily routines, treatments and fears.
Live radio ads were recorded in consultants rooms where we heard patents being given diagnosis and prognosis.
We won the Yorkshire Tea account proper. Everything Yorkshire Tea do is done proper. And we mean everything. It's what makes a proper brew.
The new campaign we developed for them takes a peep inside Yorkshire Tea HQ where we see just how deep their passion for doing things proper goes.
Department of Health
We were creative directors on this account after winning it in a pitch in 2012.
Our challenge; finding something new to say about the harms of smoking to a pretty tough audience.
Mutation was our first ad for the Department of Health and remains their most successful piece of tobacco control advertising to date. News coverage, millions of views online and awards at Cannes, Epica, BTAA, Creative Circle and Epica.
The Toxic Cycle was the new campaign for January 2014. Again it's visceral. The killer fact is how smoking instantly makes your blood thick and dirty.
On a lighter note, Stoptober was created as the first ever national quit smoking attempt. It's a fully integrated campaign that's been a runaway success that won gold at the IPA Effectivness awards in 2016. Over a quarter of a million people signed up for the 28 day challenge last year and it's helped thousands kick the habit.
We won the pitch for Gocompare by being brutally honest.
"Your ads are really annoying. Acknowledge it. The public will respect you for it"
The client was brave.
We launched a new campaign with faux graffitied posters. The public bought it. The news channels got hold of it. Something was about to happen.
For the next few months we gave The Go Compare Man, the slap, kick and rocket launcher up the bum every member of the British public had been dying to do.
The campaign reached its crescendo with Prof Stephen Hawking and a super-massive black hole.
The public warmed. Tweets of hate turned to Tweets of praise.
Phase two was to soften The Go Compare Man further. It's amazing how a dog in a tuxedo can pull at peoples heart strings. Never fails.
We deliberately wanted to avoid the laddish humour associated with the gambling sector. Instead, we wanted to capture the serious sense of anticipation that is at the heart of sport, gambling and the Betfair brand itself.
The company has anticipated countless innovations before its rivals and is always coming out with new ways to improve the experience for punters. Our thinking has meant a complete brand overhaul, across multiple European markets and a totally different kind of campaign for the category. But it can all be summed up in one word.
With the usual cheeky Virgin tone of voice, we created a campaign that begged the question to drivers 'why on earth would you want to sit in a tailback on the M6, with only a limp Gingsters Scotch egg at the next services to look forward to?'
Don't Go Zombie was brought to life in posters and print with the help of graphic comic artist Marek Oleksicki. It was also developed into an online game which tapped into the pioneering 'wow' of Google Streetview.
Too sweary for Apple, we helped bring the Modern Toss 'Periodic Table of Swearing' to life with this charming little Andriod App.
Old Speckled Hen
Idents for the Dave channel
Every now and then in advertising, you're not selling fizzy drinks or hatchbacks; you're trying to stop someone getting killed.
It was a privilege to produce work for the Metropolitan Police on two high profile operations; Trident - which focuses on gang gun crime and their Knife Crime control campaigns.
'Follow' and 'Ridiculous' were aimed at a younger audience. School kids who think carrying a knife is the done thing.
We also constructed an exact replica of a standard size UK HM prison cell and put it in the middle of Brixton High St.
The work here got the nod from D&AD, Cannes, Creative Circle, Campaign Big and the Aerials.
A press and poster campaign, illustrated by the Australian collective Rinzen
Here are a few ads we created for Jeep Chrysler whilst working at BBDO.
We've worked on a lot of car brands in our career - Peugeot, Citroen, Mercedes, Subaru. There's more of our car work in the archive section.