Hello.

We're Nick Bird and Lee Smith, creative directors at Lucky Generals. 

We're an experienced team who've tackled pretty much every type of brand at some point or other.

Over the last few years we have been creative directors, producing work for and running a wide range of accounts that include Cancer Research, Yorkshire Tea, The Department of Health – Anti Smoking and Amazon. We've got a stacks of pitching and new business wins under our belt, such as Cancer Research, Gordon's Gin, The Department of Health, Yorkshire Tea and the Post Office.

We've been lucky enough to work for some of the UK’s most respected and innovative agencies, across a hugely diverse list of clients. We're as comfortable creating a social campaign as we are writing a TV ad. On-line, Print, Social Media, Outdoor, Radio, V.OD, pitches; we're more than experienced in all these fields.

Over the years our work has been awarded at D&AD, Cannes Lions, BTAA, Campaign Big Awards, Creative Circle, IPA Effectivness, One Show, Eurobest, Revolution and Epica.

Give us a shout if there's if anything else you'd like to know.

Nick & Lee

2016 - Present:                Lucky Generals (Creative Directors) Paddy Power, Yorkshire Tea, Amazon, Betfair, Premier Inn and new business pitches

2016 (Feb - March)        Karmarama - Plusnet, Costa, new business, Clydesdale bank

2015  (June-December) Anomaly - Cancer Research, Gordon's Gin, Budweiser, Lego, BBC

2015  (April - May)        Lucky Generals  - New business pitches and Diagio

2015  (April)                   McCann London  - Mastercard Rugby World Cup

2014/15 (June - Apr)   NOW Advertising - BT, Florette, New York Bakery, Nuffield Health, Butlins, Petplan,

2014 (April - June)         Google  - Google Labs, writing and creating video for Google products, such as Streetview, Googleplay

2014  (Feb - April)            RKCR Y&R  - Vodafone, Home Office, Premier Inn, Brewers Assc, Danone,

2010 – 2014: Dare (Creative Directors)
Created work for: Department of Health, Go Compare, Vision Express, Old Speckled Hen, Post Office, Barclays

2006 – 2010:  MCBD (Senior Creatives)
Created work for: Metropolitan Police, Virgin Trains, COI Department of Health, Waitrose, Uswitch, Subaru, P&O Cruises, Greene King Brewery, Vision Express, Tetley

2002 – 2005:  Minerva BBDO (Senior Creatives)
Created work for: Jeep, Chrysler, Masterfoods, Sainsbury’s, Gallo Wines, Mates, Deutschebank, GE, Douwe Egberts, International Red Cross

1996 – 2001: Euro RSCG
Created work for: Peugeot, Citroen, Abbey National, Microsoft,Bass Brewers, Phillips, Cadburys, Jacobs, IFAW, Commission for Racial Equality, Evian, Airbus, French Tourist Board, Sci-Fi Channel, Mayor of London, P&G, Heinz, Haagen Dazs