Hello.
We're Nick Bird and Lee Smith, creative directors at Lucky Generals.
We're an experienced team who've tackled pretty much every type of brand at some point or other.
Over the last decade we have been creative directors, producing work for and running a wide range of accounts that include Amazon, Yorkshire Tea, Cancer Research UK, The Co-op, GambleAware and NHS -The Department of Health – Anti Smoking. We've got a stacks of pitching and new business wins under our belt, such as Yorkshire Tea, The Co-op, Cancer Research, Gordon's Gin, The Department of Health, The Post Office, OVO and Carwow.
We've been lucky enough to work for some of the UK’s most respected and innovative agencies, across a hugely diverse list of clients. We're as comfortable creating social campaigns and experiential ideas, as we are writing a global TV ad. Creative Strategy, Print, Social campaigns, Experiential events. Outdoor, Radio.
Over the years our work has been awarded at D&AD, Cannes Lions, BTAA Arrows, Campaign Big Awards, Creative Circle, IPA Effectiveness, One Show, Eurobest, Clio, Revolution and Epica.
Nick & Lee
2016 - Present Lucky Generals (Creative Directors) - Amazon, Yorkshire Tea, Gamble Aware, National Express, Princes, Crisp N Dry and new business pitches
2015 - 2015 Anomaly - (Creative Directors) - Cancer Research, Gordon's Gin, Budweiser, Lego, BBC
2014 - 2015 Google - (Creative Directors) - Google Labs, writing and creating video for Google products, such as Streetview, Googleplay
2014 - 2014 RKCR Y&R (Creative Directors) - Vodafone, Home Office, Premier Inn, Brewers Assc, Danone,
2010 - 2014 Dare (Creative Directors) - Department of Health, Go Compare, Vision Express, Old Speckled Hen, Post Office, Barclays
2006 - 2010 MCBD (Senior Creatives) - Metropolitan Police, Virgin Trains, COI Department of Health, Waitrose, Uswitch, Subaru, P&O, Greene King, Vision Express, Tetley
2002 - 2005 Minerva BBDO (Senior Creatives) - Jeep, Chrysler, Masterfoods, Sainsbury’s, Gallo Wines, Mates, Deutschebank, GE, Douwe Egberts, International Red Cross
1996 - 2001 HAVAS - Created work for: Peugeot, Citroen, Abbey National, Microsoft,Bass Brewers, Phillips, Cadburys, Jacobs, IFAW, Commission for Racial Equality, Evian, Airbus, French Tourist Board, Sci-Fi Channel, Mayor of London, P&G, Heinz, Haagen Dazs