Hello.

We're Nick Bird and Lee Smith, creative partners at Lucky Generals.

We're an experienced team who've tackled pretty much every type of brand at some point or other.

For over a decade we have been creative directors, producing work for and running a wide range of accounts that include Amazon, Yorkshire Tea, Cancer Research UK, The Co-op, GambleAware and NHS -The Department of Health – Anti Smoking. We've run many pitches and have plenty of new business wins under our belt, such as Yorkshire Tea, The Co-op, Cancer Research, Gordon's Gin, The Department of Health, The Post Office, OVO and Carwow.

We've been lucky enough to work for some of the UK’s most respected and innovative agencies, across a hugely diverse list of clients. We're as comfortable creating social campaigns and experiential ideas, as we are writing a global TV ad.

Hello — we’re Nick Bird and Lee Smith, creative partners at Lucky Generals.

We’re an experienced duo who’ve worked across almost every category, leading brands of every shape and size. For over a decade we’ve been creative directors, producing work and running major accounts including Amazon, Yorkshire Tea, Cancer Research UK, The Co-op, GambleAware and the NHS Department of Health’s anti-smoking campaigns.

We’ve led numerous successful pitches and delivered new business wins for Yorkshire Tea, The Co-op, Cancer Research UK, Gordon’s Gin, the Department of Health, the Post Office, OVO and Carwow.

We’ve been fortunate to work at some of the UK’s most respected and innovative agencies, building campaigns across every channel — from global TV to social and experiential.

Over the years our work has been awarded at D&AD, Cannes Lions, BTAA Arrows, Campaign Big Awards, Creative Circle, IPA Effectiveness, The One Show, Eurobest, Clio, Kinsale, Revolution and Epica.

Lucky Generals (Creative Directors) - Amazon, Yorkshire Tea, Gamble Aware, National Express, Princes, Crisp N Dry and new business pitches

Anomaly - (Creative Directors) - Cancer Research, Gordon's Gin, Budweiser, Lego, BBC

Google - (Creative Directors) - Google Labs, writing and creating video for Google products, such as Streetview, Googleplay

Dare (Creative Directors) - Department of Health, Go Compare, Vision Express, Old Speckled Hen, Post Office, Barclays

MCBD (Senior Creatives) - Metropolitan Police, Virgin Trains, COI Department of Health, Waitrose, Uswitch, Subaru, P&O, Greene King, Vision Express, Tetle

BBDO (Senior Creatives) - Jeep, Chrysler, Masterfoods, Sainsbury’s, Gallo Wines, Mates, Deutschebank, GE, Douwe Egberts, International Red Cross

HAVAS - Created work for: Peugeot, Citroen, Abbey National, Microsoft,Bass Brewers, Phillips, Cadburys, Jacobs, IFAW, Commission for Racial Equality, Evian, Airbus, French Tourist Board, Sci-Fi Channel, Mayor of London, P&G, Heinz, Haagen Dazs