For Amazon’s Christmas 2022 spot, we worked with Academy Award winning director Taika Waititi, to tell a story about how joy is made.

The Christmas season is usually a time for happiness, but with the backdrop of one of the biggest cost of living crisis of our time, being frugal is something a lot of people are thinking about.

So, our Amazon Christmas campaign tells a story that proves what we all know; with a little ingenuity and thought you can really make Christmas special.

Oh….and the dad became a bit of TikTok hit. #amazon hot dad

pic: Mr Waititi inspecting the set