After a successful pitch, we were awarded the task to relaunch the Co-op. 

While many people were aware of the Co-op as an ethical brand, few realised how far their work and funding actually goes in the local community.

We created a totally fresh relaunch campaign with three magical spots directed by Nicolai Fugslig that showed how buying at the Co-op, ensures some of that money goes directly into funding local good causes.

This was surmised with the new mantra ‘It’s what we do’.