Every now and then in advertising, you're not selling fizzy drinks or hatchbacks; you're trying to stop someone getting killed. 

It was a privilege to produce work for the Metropolitan Police on two high profile operations; Trident - which focuses on gang gun crime and their Knife Crime control campaigns.

'Follow' and 'Ridiculous' were aimed at a younger audience. School kids who think carrying a knife is the done thing.

We also constructed an exact replica of a standard size UK HM prison cell and put it in the middle of Brixton High St.

The work here got the nod from D&AD, Cannes, Creative Circle, Campaign Big and the Aerials.