With the usual cheeky Virgin tone of voice, we created a campaign that begged the question to drivers 'why on earth would you want to sit in a tailback on the M6, with only a limp Gingsters Scotch egg at the next services to look forward to?'  

Don't Go Zombie was brought to life in posters and print with the help of graphic comic artist Marek Oleksicki. It was also developed into an online game which tapped into the pioneering 'wow' of Google Streetview.