Yorkshire Tea’s proper language mix-up.

Yorkshire Tea is on a mission to champion 'proper' tea globally. 

And the next stop is Australia. But there was just one small problem: turns out 'proper' doesn’t quite mean the same down under, as it does in Yorkshire.

i.e: in Aus, ‘Proper’ means ‘Stuck-up’ not ‘done right’

So we decided to lean into this mishap and give the impression that in Sydney and Melbourne, some ‘paint happy’ locals decided to take matters into their own hands and put things right.